Tell the Greatest Story
I’m a web developer, graphic designer, and brand strategist who helps founders, experts, and mission-driven organizations sharpen their strategy, clarify their brand, and turn big ideas into work that actually connects.
I’ve worked across churches, coffee shops, agtech, caregiving, higher ed, and community ventures — Campus House Church, Greyhouse Coffee, The Lobby, A+ Dumpsters, Caregiver Companion, Ratio Christi, Purdue EVPR, and Agricultural & Biological Engineering, plus micro-grant projects with MatchBOX (Parakletos Way and Digory’s Desserts) — often stepping in when an organization has outgrown its story, or is learning to tell it for the first time.
Founders rely on me not just for the range to run strategy, brand, design, and code from one mind, but for my ability to take what’s fuzzy or abstract and make it clear, concrete, and genuinely useful — solo when that’s enough, backed by a trusted freelance network when a project calls for more. Because in the end, that’s what I’m here for — to help you tell the greatest story.
The Instinct
A Maker by Lifelong Compulsion
I’ve been making things since I could stack blocks. The materials keep changing — graphite, legos, pixels, food ingredients, ink, wood, leather, code — but the instinct to take raw material and shape it into something meaningful never has. What I do for clients now is the same instinct, just sharper. An idea, a mission, an organization that’s outgrown its story — that’s just another kind of raw material. Fitting, maybe, that both my degrees are as a Boilermaker — emphasis on the maker.
Skills & Tools
A Joe of All Trades
Strategy & Brand
Brand Positioning · Brand Voice · Brand Story · Story Frameworks · Naming · Workshop Facilitation · Communication Guides · Customer Journeys
Graphic Design
Logo & Logosystems · Layout · Typography Systems · Color · Adobe Illustrator · Photoshop · InDesign · Web Design
Web Development
WordPress · Squarespace · Elementor · HTML/CSS · JavaScript · UX · SEO · PHP
Writing & Copy
Website Copy · Taglines · Social Posts · Long-form Editorials · Email Campaigns
AI & Workflow
Claude · ChatGPT · Prompt & Loop Engineering · Agentic workflows · Chat Bots · Loop Engineering · MCP Connectors · AI Moderated Interviewing · AI Moderated Surveys
User Experience
Persona Development · User Research · Usability Testing · Huristic Evaluation · Design Evaluation · Journey Mapping · Wireframing & Prototyping · Card Sorting · A/B Testing